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912 Live Oak Park Rd South
Fallbrook, CA, 92028
United States

+1 (760) 728-9121

Pala International has consistently earned its reputation as the direct source for the finest colored stones.

Our Philosophy

Our Philosophy

The past few years have been a difficult ones, both for the U.S. and for the world. This period has also been a difficult one for the colored gem business, with both controversial treatments (beryllium bulk diffusion) and controversial press (the now-debunked claims that tanzanite sales helped support terrorists).

In difficult times, one's core beliefs are all the more important. For it is this bedrock morality that separates companies that develop and grow and endure, from those that disappear at the first sign of a business dip.

At you will not find headlines screaming: "Extraordinary," "Fabulous" or "Superb" for gems that are obvious also-rans. Nor will you find gems with glaring clarity problems labeled as "Top Crystal."

Similarly, you will never see us hide or soft-peddle controversial treatment data. You will never read a statement at that says: "We see no difference in the value of treated and untreated gemstones."

Instead, what you will find is straight talk on some of the most beautiful and romantic creations of nature. At Pala, when you dig below the surface, you'll find each of us are believers. We actually believe it is a privilege to handle nature’s bounty and love nothing more than to share our excitement and wonder with the world.

But in handling these creations, there is a sacred trust that should not be broken—we must be true to our ourselves and our customers. We must provide accurate information, not fluff.

We have been in business for over thirty years and expect to be in business for another thirty. Our future success will no doubt relate to truth—being true to our customers and true to ourselves. This is our philosophy.

Pala International selects much of its material in the interest of fostering a stimulating discourse on the topics of gems, gemology, and the gemstone industry. Therefore the opinions expressed here are not necessarily those held by the proprietors of Pala International.

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